It’s the Holy Grail, it’s the Secret of All Secrets, the Eternal Question. How do you drive traffic to your website? Sorry, folks…but I really don’t know the answer to that. And there’s no one answer that works in all situations. There are presenters here…
Once you have established a strong Call to Action (Don’t know your Call To Action? Read our Post on Creating Killer Content HERE!), and taken a carefully inventory of how your site presents that call to action, you can use the “Three C’s” to develop your content. There are some basic rules of copywriting which, while adapted for the old direct mail market, have stood the test of time and are still the benchmarks of effective copywriting.
You have less than four seconds to relay your message in a way that a site visitor will comprehend. If your Home page message isn’t clear, you have probably lost that visitor. They’ll click away. The words of Stephen King have become the immutable law of copy writing for the Web, “Don’t Make Me Think”. While it may be a sad statement, it’s true. People land on websites, not wanting to think, but wanting to be fed the information they desire.
What makes a website successful? Successful websites enable your customers to find information on your website quickly and easily. A recent study by the Boston Consulting Group found that 45% of visitors to a business web site abandon the site due to poor navigation, slow…
In case you missed the us at the Collin SBDC Media Circus 2010, the PWM team is beginning a blog series on website improvement that will provide you with loads of information about improving your web presence, creating killer content that sells, driving traffic, and ultimately creating a website that is super-successful.