It’s the Holy Grail, it’s the Secret of All Secrets, the Eternal Question. How do you drive traffic to your website? Sorry, folks…but I really don’t know the answer to that. And there’s no one answer that works in all situations. There are presenters here…
E-Commerce is about setting your business up on the internet. But what do you need to start? 1. Shopping Cart A shopping cart is a software application that typically runs on the computer where your Web site is located (the Web server), and allows your…
We are really excited to let everyone know that we just launched three great sites! Go read about our great clients & let us know what you think! 1. Caroline Events Caroline graduated from Texas A&M University with a degree in marketing. Early in her…
Once you have established a strong Call to Action (Don’t know your Call To Action? Read our Post on Creating Killer Content HERE!), and taken a carefully inventory of how your site presents that call to action, you can use the “Three C’s” to develop your content. There are some basic rules of copywriting which, while adapted for the old direct mail market, have stood the test of time and are still the benchmarks of effective copywriting.
You have less than four seconds to relay your message in a way that a site visitor will comprehend. If your Home page message isn’t clear, you have probably lost that visitor. They’ll click away. The words of Stephen King have become the immutable law of copy writing for the Web, “Don’t Make Me Think”. While it may be a sad statement, it’s true. People land on websites, not wanting to think, but wanting to be fed the information they desire.